International tourism boost for local businesses

Tourism providers in and around Dartmoor and Exmoor are benefitting from a £1.4 million project to develop new products and experiences that will attract more overseas visitors to England’s national parks. Dartmoor and Exmoor have worked with other English national parks to secure the funding from Visit England’s ‘Discover England Fund’. Whilst initially the project will be targeting German and Australian visitors, the products will be available to all markets.

The most compelling experiences available in each national park have been identified, reflecting the local character and distinctiveness of these areas including wildlife encounters, opportunities to discover England’s great history, as well as meet with local farmers and producers within national parks. Businesses are being recruited for a support programme to help develop their products and engage with the travel trade. The aim is to produce a suite of over 50 top experiences – the English National Park Experience Collection. Visit Dartmoor, Visit Exmoor, Inspire Hospitality and Jo Butler Consulting are facilitating the business engagement. For more information visit www.nationalparks.gov.uk/experiencecollection or email jenny@visitdartmoor.co.uk.